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Preface ... v
Chapter I. The Evolution of Farming ... 3
Economic changes.
Chapter II. Capital ... 10
The proper adjustment between the various forms of "fixed" and "circulating" capital.
Chapter III. Labour ... 19
Winter labour; manual labour; the labour problem; time-cards; the average cost of labour; contract labour; profit sharing; reducing cost of maintenance; reducing cost per unit of work; three and four-horse teams.
Chapter IV. Implements and Equipment ... 40
Elements of cost in the farm implement problem; size of machinery; depreciation.
Chapter V. Ownership Or Rental ... 48
The element of risk.
Chapter VI. The Choice of a Farm ... 56
Location; surroundings; market facilities; character of the farm; nature of the land; proportion of waste land; buildings; water supply; woodland; orchards; fences; attractiveness of location.
Chapter VII. Systems of Farming ... 70
Special vs. mixed farming; extensive vs. intensive farming; syndicate farming; favourable factors; full
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equipment warranted; full use of equipment possible; opportunity for skilled oversight; advantages in marketing; unfavourable factors; loss of time in working large areas; difficulty of close oversight by manager; lack of personal oversight on the part of the investor.
Chapter VIII. Farming Compared with Other Lines of Business ... 91
The investment demanded; safety of the investment; prospect of a continued livelihood; financial returns; opportunities for the active investor; opportunities for the man without capital; opportunities for women; attractiveness of surroundings; home making; family employment; independence and service.
Chapter IX. Marketing Problems -- The Importance of Price ... 109
Transportation; wholesale vs. retail market; general vs. special market; home vs a distant market; direct sale vs. commission; division of shipments; a city salesman; cooperative marketing; varieties; packing and grading.
Chapter X. Advertising ... 139
The appearance of the farm and the crops; the appearance of the farmer and his team; the farm name; letterheads; printed envelopes; shipping cards; the farm bulletin board; fair exhibits; printed circulars; newspaper or magazine advertising.
Chapter XI. Records And Accounts -- Business Accounts ... 145
Reasons for keeping accounts; systems of accounts; a single entry system; the inventory; the inventory valuation; rates of depreciation; inventory records; the cash
Contents ix
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book; the bank account; personal accounts; the extended ledger; separate slips; merits of the system; double entry; the cash book; the day book and journal; the ledger; farm records; dairy records; milk records; swine records; poultry records; crop records; family consumption records; the method; general advice.
Chapter XII. Miscellaneous Problems -- Fencing ... 198
Economy of time.
Chapter XIII. Cooperation ... 208
Production; the ownership of large implements; the ownership of improved sires and breeding stock; cooperative labour; manufacture; buying; selling; fire insurance; telephone systems.
Chapter XIV. Specific Types of Farming ... 222
A representative mixed farm in New York; a woman's farm; dairy farming; a typical dairy farm in Pennsylvania; sheep farming; a New England farm on which sheep find a place, Massachusetts; beef farming; a profitable beef farm, Missouri; poultry farming; a modest poultry farm, Rhode Island; grass farming; a successful fruit farm in New York managed by a father and son; truck farming; a typical truck farm near Boston.
Index ... 267
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